Arts-eihan.inc
BeeSight MARK II includes face-recognition and customer-counter functions
From giving you fashion advice and helping organize your photo collecAon to spoBng medical anomalies in x-rays and looking out for obstacles in an autonomous car’s path, image recogniAon is increasingly everywhere, and may soon rival voice recogniAon in accuracy and ubiquity. But besides the obvious consumer benefits, it’s also used in industrial and business scenarios, from quality control inspecAons on microchip factory lines to emoAonal analysis of consumers via facial recogniAon. Using a camera embedded in taxi TV screens, digital signage, and at customer counters and retail shelves, BeeSight’s Mark II facial recogniAon technology is able to idenAfy many different aspects of consumers’ faces – smiles, raised eyebrows, head pitch – and then deduce such aPributes as age, gender, aPenAon span, mood, and so on, all in real Ame. This anonymized informaAon can then be used by adverAsers to see what kinds of markeAng messages are working, and then update the ad content accordingly at their leisure or in real Ame, delivering ads that people actually want to see instead of ads that bore or annoy people. Like it or not, we live in a world where some of our favorite services are financed by adverAsing, and BeeSight’s facial recogniAon soluAon is an innovaAve use of a quickly evolving technology that offers a win-win for consumers and adverAsers alike.
