CEATEC JAPAN 2013

Press & Media

CEATEC JAPAN 2013

Press & Media

Exhibit Information

Exhibit Information

ams Japan Co., Ltd.

Address
Coastline Shinagawa Building 2F, 1-19-5, Kitashinagawa, Shinagawa-ku, Tokyo, 140-0001, Japan
URL
http://www.ams
Stage Key Technologies Stage
Zone Semiconductors, Devices Zone
Hall hall2
Booth Location 2B44
Exhibit Products Name

Smartphones, Cellular telephones, Personal Handyphone System (PHS)

Mobile PCs, Tablet PCs, Electronic books

Digital cameras, Digital video cameras

Wireless communication technology and products (Bluetooth?, ZigBee, NFC, TransferJet, Others), Wireless LAN technologies & products

Analog ICs

Optical ICs

Sensors

Other semiconductors

Transducers (acoustic transducers, magnetic heads, small motors, sensors)

Car electronics

Company Introduction

ams develops and manufactures high performance analog semiconductors that solve its customers' most challenging problems with innovative solutions.
ams' products are aimed at applications which require extreme precision, accuracy, dynamic range, sensitivity, and ultra-low power consumption. ams' product range includes sensors, sensor interfaces, power management ICs and wireless ICs for customers in the consumer, industrial, medical, mobile communications and automotive markets.
ams' headquarters are in Graz, Austria. Key research and development facilities are based in Graz, in Plano, Texas (USA), a center of excellence in optical sensors, and in seven other design centers worldwide. Employing around 1,300 people in over 20 countries, ams operates direct sales offices in all major regions of the world. It has a network of channel partners around the globe, including its worldwide distribution partners DigiKey, Future Electronics and Mouser.

Exhibiting Products

Exhibiting Products 1

Sensors

Opto Sensors and Lighting product

TSL4531 - Digital Day-lighting Sensor
TCS3472 - Digital Color Light Sensor
At CEATEC ams will highlight "Cognitive Lighting": ombining ambient light sensors with a "tunable white" feature that adjusts to the most suitable daytime requirements. This will be demonstrated through a flat light LED luminaire which is controlled by an ams ambient light sensor and a color sensor.

AS3630
8A photo flash driver dramatically improves picture quality of smartphone cameras.
The new AS3630 can drive up to 8A current through an LED flash system, enabling mobile phone cameras to take pin-sharp images.

AS3649
Brighter, clearer images from mobile phone cameras as ams introduces intelligent flash LED driver.

TMD3990
Next generation mobile couponing / Mobeam Barcode Beaming Technology.
ams has included the mobeam 1D barcode transmit technology into the TMD3990 optical sensor module. This module solution combines color light sensing; proximity detection and an integrated IR LED, and is the same proximity IR LED used in smartphones today for disabling touchscreen displays. Enabling smartphone vendors to differentiate with a turn-key mobile couponing solution, without the need for additional components, accelerates mobile commerce applications which use barcodes including coupon redemption, loyalty cards, gift cards, and tickets, enabling consumers ease and simplicity of mobile transactions at tens of millions of point-of-sales (POS) laser scanners worldwide.

Exhibiting Products 2

Sensors

Automotive product

AS8506 Balancer Demo
Cell Monitor and Balancer IC for Li-Ion cell stacks.
The AS8506 features simultaneous cell voltage comparison with upper and lower threshold, active- or optionally passive cell balancing by simultaneous comparison of actual cell voltages with a target cell voltage. This Demo shows the AS8506's ability to operate without a microcontroller and firmware. In this case it is balancing 7 cells completely autonomous.

AS5403
Absolute 3D Position Sensor IC.
Magnetic Position Sensor (Steering) demo.
The steering demo shows 3D Hall Sensor features for steering wheel position sensing. The demo shows an exact an linearized angle. Furthermore it also has the capability to remember the turns (multi-turn), even when after power down and up. The demonstrated benefits include the redundant approach which makes this system perfect for safety critical applications like steerig. In addition it convinces through low power consumption and very easy integration on the steering shaft. Even if the power is complete down and up again you won't see any position lost, this means the position can be remembered by the system.

AS5403
Absolute 3D Position Sensor IC
Magnetic Position Sensor (Pedal)demo.
The pedal demo shows 3D Hall Sensors features for pedal position sensing. It shows how exact and linearized the position is measured in this pedal application.

Exhibiting Products 3

Wireless communication technology and products (Bluetooth?, ZigBee, NFC, TransferJet, Others), Wireless LAN technologies & products

Active Noise Cancellation (ANC) IC and Wireless IC

AS3953 (High Speed Passive Tag Interface)
The AS3953 NFC interface IC (NFiC) delivers low cost, ultra-low power NFC forum functionality to multiple different applications. The AS3953 is an analog front-end with integrated 14443A data framing and SPI interface. It is designed to create a fast data link between an ISO 14443A reader device (PCD) and a microcontroller. The AS3953 is passively powered meaning that it can be supplied from the PCD magnetic field, eliminating the need of a continual external supply. This makes the AS3953 perfect for wireless communication to a low power battery powered device.

AS3911(Integrated NFC Initiator / HF Reader IC)
The AS3911 is a highly integrated NFC Initiator / HF Reader IC. It includes the analog front end (AFE) and a highly integrated data framing system for ISO 18092 (NFCIP-1) initiator, ISO 18092 (NFCIP-1) active target,ISO 14443 A and B reader (including high bit rates)and Felica reader.Implementation of other standard and custom protocols is possible through using the AFE and implementing framing in the external microcontroller (transparent mode).

AS3430(Active Noise Cancellation IC)
enhance speech and/or music listening comfort by reducing ambient noise.
The ams ANC portfolio provides industry's lowest BOM cost and low power consumption through a high level of functional integration. With an extensive set of development tools and comprehensive documentation, ams ANC products enable rapid prototyping and system optimization, simplifying development and reducing time to market

Contact Information

Address
〒140-0001  Coastline Shinagawa Building 2F, Tokyo, Japan
URL
http://www.ams
Person Job Title
FSE
Person in charge
Tetsuya Tosa
TEL
03-5781-0881
FAX
03-5462-8588
Email 1
salesjp@ams.com

Event

Dates : 10/2

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