About Futuresource Consulting

Futuresource Consulting, the specialist research and consulting company, is delighted to be the official knowledge partner for CEATEC. The company can trace its roots back to the 1980s and provides market insights into consumer electronics, digital imaging, entertainment media, broadcast, optical manufacturing, storage media, professional IT and education technology.
With more than 70 full-time employees providing in-depth analysis and forecasts across consumer and professional electronics categories, Futuresource is able to advise on market, competitive and technological developments, providing clients with access to the information that helps produce the best possible results.


Individual Computing Devices at 10% Penetration in K-12 Education by 2017:

Global penetration of mobile computing devices within K-12 education is forecast to reach almost 10% by the end of 2017, growing from just over 3% in 2012, according to Futuresource Consulting's quarterly tracking service 'Mobile Computing in Education'. Heavy investment by governments, and by individual schools and districts, is driving adoption upwards as schools aim to improve teaching standards and create an IT literate workforce.

One of the biggest challenges educators face when rolling out 1:1 computing initiatives is how the devices are to be used by teachers to improve teaching standards, and what devices are going to be the most suitable. Notebooks, netbooks, and tablets are the three main device types deployed. Until the end of 2012, notebooks and netbooks were the devices of choice within K-12 education. However, uptake of tablets towards the end of 2012 and throughout 2013 has been enormous, with Apple the largest provider. While Apple has been successful with their tablets, other companies are now becoming more aware of the opportunities in the education market.

"The range of devices available to educators is manifold, and it's often difficult for governments and educators to know which device offers the biggest benefits to students," says Phil Maddocks, Market Analyst at Futuresource Consulting. "Apple's iPad has been highly successful in K-12 education, particularly in the United States where Apple holds a commanding lead. However, other options are coming to market, such as Android tablets and Google Chromebooks, which are both offering lower cost alternatives to the iPad."

To date, the Americas region has led the way in 1:1 computing deployments. Several countries - such as Uruguay and Argentina - are rolling out dedicated programs to provide individual devices for students, with Uruguay boasting the highest penetration rate globally: above 80% in 2012. The USA continues to lead the way in number of devices installed and has recently seen several large projects such as the Los Angeles Unified Schools District iPad initiative, as well as significant roll outs of other devices across the country. Despite this, by 2016 Futuresource forecasts show the Asia-Pacific region will overtake the Americas region by supplying more mobile computing devices for K-12 education.

According to Kate Russell, Research Analyst at Futuresource Consulting, "in 2013 and 2014, we are seeing significant tender activity in the Asia-Pacific region, with several large volume roll outs such as Uttar Pradesh in India, Chromebook roll outs in Malaysia, as well as a large uptake of tablets in Thailand. In addition, there are several other government funded programs still being discussed, which are yet to deploy. This could further increase the uptake of devices within the Asia-Pacific region."

What is clear is that the opportunities for mobile computing devices in the education market are huge, and the market will gain considerable pace over the next five years as governments and educators continue to invest in the next generation.