Rakuten, Inc. is an E-commerce and Internet company which operates “Rakuten Ichiba” as one of its major businesses.
Rakuten has been empowering its merchants since the beginning of the operation of Rakuten Ichiba.
Rakuten Institute of Technology, the R&D division of Rakuten, Inc., looks ahead to the IoT era and keep pursuing the new ways of enhancing empowerment of the merchants.
KiTeMiROOM: Fashion Coordinator with Web Data Corresponding to Atmosphere
KiTeMiROOM enables window-shopping for online items in the real world. Nowadays, huge number of items are being sold on the internet, and the ways to mix-match tops and bottoms can be an astronomical number. Therefore, we have developed this new way of fashion coordination suggestion system that can personalize the fashion items by the environmental information, such as the outfit that users are wearing, user attributes, user preference and so on. Based on the those environmental information, the system can narrow down the number of fashion items and also can provide natural coordination by randomly switching the fashion items.
PhySig: Augmented Item in Real World with Mobile Devices
PhySig incorporates Physical Products with Digital Signage in Shopping Environments. By coupling places where physical products are being displayed with smartphones, users can search product information with a cursor projected on a wall by a projector. It allows users to view movies that are related to the products they like, and to check the product information on their smartphone. As users can view the product information on their smartphone, it can directly lead users to product purchase pages on the e-commerce website.
zapzap: Extreme Experience in Glancing Books
Bookstores are a great place for the serendipity of finding unexpected books. You'll see a huge selection of books on the shelves right in front of your eyes without a search. Flipping through a book is essential for that wonderful encounter. When you place a book on zapzap, keywords in the book will show up around the book, and when you touch one of the keywords that you like, clauses which contain the selected word will float on the screen. Zapzap utilizes e-book data to enable users to flip-through the books at the real bookstores and leads users to the precious encounters with books.
Rakuten Institute of Technology