2015 Exhibition GuidePR and visitor enticement plans
People from wide-ranging industries and fields visit, making CEATEC JAPAN a venue for diverse interactions and business opportunities.
Business UsersProfessionals coming together leading to the creation of businesses
Sponsor plans to entice visitors
- Industry and business professionals are attracted to the show through plans for special and highly topical exhibits, conferences, and the dissemination of the latest trends. There will also be 5 main-target conventions held during the show.
Approaches using databases
- The CEATEC JAPAN database, replete with registered innovators and early adopters, is used to heighten interest in visiting the exhibition.
Social network service (SNS) activity
- Up-to-date information is published in real time on the official website, and can be linked with exhibitor social network services for proactive communications with users to give the information a broader reach.
Information distribution on the official website
- Boasting 1 million sessions and 4.3 million views, CEATEC JAPAN makes the most of the attention gained through its official website. Well-timed publicity online and otherwise starts prior to the show from September, and includes exhibitor highlights, special plans and exhibits, conference info and video.
MediaMedia partnering for domestic and international publication
Publication through media partners
- Wide-ranging publication through specialist IT & electronics magazines and web-based media partnering is used to entice visitors to the exhibition.
Attracting the Japanese and international media
- CEATEC JAPAN drives publication by proactively engaging the broadcasting media (TV etc), communications companies, newspapers, magazines and web-based media both in Japan and around the world. In particular, CEATEC JAPAN invites leading international media organizations to participate in media tours. Also, Media Convention will be held on October 6 for those involved with media and the press.
End UsersEffective Saturday activities
Effective Saturday activities
- The Saturday of the show provides an opportunity for interaction among B to B and B to C users, students and in-house end-users etc that cannot come to the show on a weekday.
Visitors from AbroadAttracting international delegations
Attracting international delegations
- CEATEC JAPAN provides opportunities to create global business by attracting international visitors through its Global and Asian Partners. CEATEC JAPAN also works to attract groups from abroad through its sponsor’s counterparts.
