Advantages

• Getting the Most Out of CEATEC JAPAN
• 4 Keywords for Exhibitors to Get the Most Out of CEATEC JAPAN
• Enticing Visitors to CEATEC JAPAN

CEATEC JAPAN provides an effective and opportune venue to exhibitor companies and groups to:

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Getting the Most Out of CEATEC JAPAN

We ask exhibitors to please consider exhibits under one of the key words of "information exchange," "interaction," "announcements," or "new products/new technologies," and clarify the purpose of your exhibit to achieve the objectives of "products/technology sales promotion (pioneering business)," "garnering new customers," "engaging in PR and raising company profile (branding)," or "product marketing."

4 Keywords for Exhibitors to Get the Most Out of CEATEC JAPAN

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Information ExchangeThis means being aware of how to exchange information with a diversity of visitors, and taking steps to develop information before, during and after the event to more effectively engage in dialogue directly with them.

• Make information exchange with visitors easy — consider effective booth layout and more product exhibits, and focus on customer contact with striking fixtures and displays.
• Make strategic plans to attract visitors to your exhibit. Do not only send e-mail to attract customers, but also send invitations by DM.
• Make appointments with important customers during the exhibition period, and create an appointment schedule for sale supervisors.
• Consider overseas visitors by creating PR tools such as presentation data, PR video and pamphlets in other languages.

InteractionEffectively make use of this once-a-year opportunity where people in the business and industry meet up and interact under one roof.

• Bear in mind information exchange among corporate executives, and plan exhibits so that they unify the executive with the whole company.
• Participate in receptions where executives from exhibiting companies, related ministries, media and executives from related industries come together.
• Use events to foster a sense of unity and improve motivation within your company.
• Use the show as a forum for executives to interact with each other and leading sales staff.

AnnouncementsUse CEATEC JAPAN's unique capability for information dissemination by developing and engaging in strategic activities prior to the event.

• Plan ahead of the event on distributing press releases and making press announcements.
• Think about media relations and make the most out of your PR activities such as assigning a full-time PR representative in your booth during the exhibition.
• Make the most of CEATEC JAPAN's advertising services such as promote international PR activities.

New Products / New TechnologiesConsolidate new technologies and products for the exhibition, and be proactive in disseminating information.

• Align development of new technologies and products, as well as announcement cycles with CEATEC JAPAN.
• Make use of the official website and free publicity services.
• Provide must-see exhibit information to the office and news center before the exhibition opens.

Enticing Visitors to CEATEC JAPAN

CEATEC JAPAN engages in activities to attract visitors to each of the exhibition stages.

E-mail, invitations, advertising in business publications, advertising through company homepages, SNS and press release distribution are effective ways to certainly attract visitors to your company's booth.

• Sponsor Plans to Attract Customers

  CEATEC JAPAN 2014 will raise interest in visitors to attract them to the exhibition by holding special exhibits and conferences with strong message based on the overall strategies of the 2014 exhibition.

  

• New Approaches to Previous Visitors with Database

  CEATEC JAPAN will raise visitor interest by announcing highly topical business trends through usage of a visitor database built from past attendance (containing about 150,000 entries^*).
  ^*Effective number of e-mail distribution

  

• Information Distribution Through Video on Official Website

  To make the best use of the attention gained by the official website with its roughly 900,000 hits, CEATEC JAPAN will, in a timely manner, publicize information about exhibiting companies, special exhibits and conferences, and will also evoke visitor interest with an online exhibition tour plan that visitors can access in advance. There are also plans to expand measures to introduce exhibiting company information by using video in 2014.

• Making Better Use of Social Networking Services (SNS)

  By linking with its official website with visitor and exhibitor SNS sites, and disseminating information that is easier to become familiar with, CEATEC JAPAN will fortify capabilities to spread information by word-of-mouth.

  

• Expanding Media Partners

  To widely publicize the content of the exhibition, CEATEC JAPAN has the support of many media partners. In 2014, CEATEC JAPAN will be expanding its media partnerships, and our media partners will be increasing their activities with special articles, advertising spreads, and special series etc.

  

• Making the Most of the Saturday Opening

  Weekdays of the exhibition feature keynote speeches and conferences for engineers, and there are plans for engineer exchange meetings targeting research engineers, and plans to attract core targets with direct links to business. On Saturday of the exhibition, measures will be implemented to attract business users who cannot attend the show on weekdays, individual users with interest in IT, corporate end-users, and students.

  

• Attracting the Press

  Using a list of media contacts both in Japan and overseas, CEATEC JAPAN attracts coverage through broadcast media such as TV, communications companies, newspaper, magazines and web media etc. CEATEC JAPAN also periodically releases up-to-date information to spread information about the show. A media tour will also take place for internationally influential media workers invited from overseas to the event.

  

• Attracting International Visitors

  The latest information on CEATEC JAPAN 2014 will be spread through its Asian and global partners to attract visitors from overseas. CEATEC also promotes visitation by international observer groups introduced through the counterparts of sponsor organizations.